EPV aims to be the epitome of Vintage... To some the word 'Vintage' conjures ideas of forgotten treasures waiting to be rediscovered, and to others it haunts them of musty mothballs and decaying Nanas.
To me I find Vintage to be more of a statement of style rather than a fashion. From a time when garments were crafted with care and love rather than mass produced for whatever the Fad Fashion is said to be. I don't set out to be 'trendy' or even deck myself head to toe in Pre-loved clothing but I find that I identify with the style in the fact that care must be taken when constructing an outfit. It's not about 'how rare' or 'how expensive' a piece is, if it's worn well and with confidence anyone can turn a cheap staple into a statement item.
I think the fascination with Vintage isn't really even with the items of clothing themselves but it stems from the sadness that the romance in dressing has slowly faded to be replaced with convenience and practicality. I believe that everyone has the right to feel great in what they are wearing and should take pride in whatever ensemble they may don.
In the words of Coco Chanel "Fashions Fade, But Style is Eternal"...
EllaParis x
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